best practice

Why Traditional Strategic Planning Sucks and Best Practices Are for Idiots!

Continue Reading

Does the Future of Marketing Lie East?

by: Alain Thys

I have just been on what I can only describe as a 'Romanian roller coaster'.  Two days of non-stop meetings, a keynote on a conference of planners, a 4 hour inspiration session with 50 marketers (90% women :-), a TV show, a dozen interviews and more conversations than I can remember.  And this all while a few months ago I didn't even know that there was an event called Masterplan 2007, taking place in Bucharest.

Continue Reading

Worst practice learning theory means our favorite business bestsellers are all wrong

Continue Reading
Subscribe to RSS - best practice