best practice

I wish to acknowledge members of the ‘methodology police’, whom I met recently, for being the source of this conversation. Please note that for the purposes of this conversation I will use the terms formula, recipe, method, script and template interchangeably.

Today’s conversation completes this four part series (part 1, part 2, part 3) centred on Nunwood‘s 2014 UK Analysis report. In this conversation I want to talk about CX improvement. Specifically, what Nunwood say about what it takes to generate CX improvement.

This conversation continues on from where the earlier one ended. As promised, I have been looking at what Nunwood has to say about certain brands. And find myself in a position to share with you on the table that I have put together.

In Silicon Valley, the PayPal Mafia reigns supreme. So much so that it is hard to think of any successful technology startup in the last ten years—from Facebookand LinkedIn to YouTube and Yelp—that hasn’t been touched by it in some way.

I’ve been working with a major retail brand and my engagement has included an audit and assessment of retail best practices. Although most of my work is proprietary, I wanted to share some of my findings here because I’ve found some really interesting patterns.

Guest Post by: Maria Pergolino

Marketing automation has the ability to benefit almost every B2B company and industry, but are there benefits specific to open source companies? In our newest B2B marketing thought leadership interview, Mark Fidelman is the EVP of Sales at MindTouch and author of "Open Source Best Practices 2009" talks about open source success and using marketing automation to achieve it.

by: Jon Miller

by: Sigurd Rinde

The last post ended with "...the crop of the world's largest enterprise have no strategy and are aspiring to be followers" (See that one for more)

But no company can live with that!

by: Sigurd Rinde

[Warning, I've been here before but some things are persistent so I have to repeat, sorry]

Skidded over to the website of one of the large enterprise software companies today to check some new stuff they're launching.

And lo and behold, they're still pushing