How Behavioral Economics Can Help Cure the Health Care Crisis

This post was co-authored with Bret Schroeder and Tom Weakland and is also posted at HBR at  http://tinyurl.com/yel2j3y

Noncompliance with medical advice is one reason the U.S. health care is so costly. Yet it has received only cursory attention in the national health care debate — undoubtedly because politicians don’t want to risk offending their constituents.

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