The Psychology of Beer

The US football season began this weekend, replete with tailgates, watch parties, and plenty of beer consumption. It’s timely that new research has been released showing that  the shape of the glass has a huge effect on how quickly we consume beer.


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Could Pabst Be Too Cool?

Pabst Blue Ribbon ("PBR") is a 100 year old+ beer brand and one of 25 labels just bought by an investor renowned for his ability to make old brands profitable again. I want to give him the benefit of some dim insights, though it's proving much harder than I expected.

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Advertising's Worst Nightmare

by: Jonathan Salem Baskin

InBev's possible purchase of Anheuser-Busch must be keeping lots of advertising people up at night.

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Guinness Has Hidden an Ad Online

by: Karl Long

Guinness has added a little twist to its latest advertising campaign and have hidden it online somewhere for someone to find. In good old ARG (alternate reality game) tradition they have started this game off with a couple of clues, in this case a fictional Mayor called Juan Ramon has put a video on youtube and created a pdf letter to share.


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