The US football season began this weekend, replete with tailgates, watch parties, and plenty of beer consumption. It’s timely that new research has been released showing that the shape of the glass has a huge effect on how quickly we consume beer.
Pabst Blue Ribbon ("PBR") is a 100 year old+ beer brand and one of 25 labels just bought by an investor renowned for his ability to make old brands profitable again. I want to give him the benefit of some dim insights, though it's proving much harder than I expected.
Guinness has added a little twist to its latest advertising campaign and have hidden it online somewhere for someone to find. In good old ARG (alternate reality game) tradition they have started this game off with a couple of clues, in this case a fictional Mayor called Juan Ramon has put a video on youtube and created a pdf letter to share.