Is There a Bear Sterns of the Advertising Industry?
by: Scott Goodson
First there was Bear Stearns. Now, James West suggests that Lehman Brothers - that venerable institution, that’s been in business since 1850, may fall in a Bear Stearns-like meltdown.
Diane Hinton, an analyst at Standard & Poor's, said: `We're in a market environment where sometimes perception becomes reality.'
