Is There a Bear Sterns of the Advertising Industry?

by: Scott Goodson

First there was Bear Stearns. Now, James West suggests that Lehman Brothers - that venerable institution, that’s been in business since 1850, may fall in a Bear Stearns-like meltdown.

Diane Hinton, an analyst at Standard & Poor's, said: `We're in a market environment where sometimes perception becomes reality.'

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