BCG Build Your Brand - but Don't Forget to Deliver an Experience

by: David Polinchock

While readers of this blog will know that the ideas in this article are at the core of why the Brand Experience Lab exists, but it's always good to see other people thinking the same way. Especially when the author is with the Boston Consulting Group and yo know that this is coming from a business POV. I have excerpts here, but click on the link for the full article.

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Toyota Manages Suppliers for the Long Run

by: John Caddell


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The Innovation Game Has Changed, BCG’s Andrew Says

by: Yann Gourvennec

In a Chicago Business article BCG’s head of global innovation practice James Andrew is putting his trotters in the trough: Innovation is no longer an option, he tells journalist Samantha Stainburn.

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