Baked In is hitting stores in the next couple of weeks. In the meantime, check out the Baked In WikiBlog.The book is the starting point of a deeper discussion around creating products and businesses that market themselves. And, the WikiBlog is a platform for the discussions to take place. While we built it on WordPress as a blog, each recipe from the book is a post that is also a wiki. You can get in and expand the thinking in each of the recipes.