Warning. This report from Bain is not something to embark upon if you only have a couple of mins. It is long and detailed and it makes you think. Those words aren't code for saying it is boring. It is anything but that. It is terrifying.
You should read this research from Gallup.
As the title suggests, it reckons that US Baby Boomers are spending - certainly more than they did a year ago.
This report contains some great headline figures that should frighten the living daylights out of anybody in the CPG industry who has not got a strategy for engaging the ageing consumer.
So claims an article in today’s Sunday Times (you are only going to be able to read this if you have a subscription).
The chart below and the claim are taken from a 120 page report “Demographic change and the environment”.
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