B2C marketing

Greening Your Brand in a Web 2.0 World

by: David Wigder

Last Friday, I had the pleasure of moderating a panel at the Sustainable Brands conference in New Orleans. Panel participants included: 

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Optimize for B2B Search Marketing – Part 2

by: Jon Miller

AKA, “How an mp3 player is different from a million-dollar CRM system.”

In Part 1, I explained that B2B search marketing requires different techniques and optimization methods than B2C search, and that search marketing vendors should specialize on B2C clients or B2B client, but not both.

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