by: Hemant Karandikar
So you politely listen to all that on B2B branding etc. You turn over the pages of your business magazine when you encounter anything on B2B branding. Yes, yes you have important stakes in a B2B company -capital goods, packaged software, banking services…. You are not alone in being sceptical. But would you sit up and take notice now that IBM is doing putting money or real B2B experiential marketing?
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