B2B

Better Marketing Accountability without Better Performance Won’t Improve Job Security

by: Jon Miller

Sales & Marketing Management magazine recently posted that the average tenure of a sales manager / VP is 19 months, which I found courtesy of B2Blog.

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Benchmarking Marketing Budgets

by: Jon Miller

Two of the most common questions I hear from fellow marketers is: “How much should I spend on marketing?” and “How much of my marketing budget should I spend online?” One way to look at this is through benchmarks.

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Optimize for B2B Search Marketing – Part 3

by: Jon Miller

AKA, “How to date your prospects”.

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Principles of New Product Marketing - Business-To-Business Style

by: John Caddell

I was inspired by reading this post by David Olson from the Product Development and Management Association blog.

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Web 2.0 / Demand Creation 2.0

by: Joseph Mann

Web sites have been an important part of the lead generation process for business-to-business companies for some time. Those who have been doing it correctly left behind "brochureware" sites long ago and learned to leverage the Web to engineer the creation of demand (sales) through integrated marketing activities and customer-focused content. I call these “Demand Creation Websites,” and they go hand-in-hand with the first iteration of the Web.

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Does Modern Marketing Apply to B2B Marketing?

by: Jon Miller

In an earlier post, I described the key principles of Modern B2B Marketing, namely that Modern Marketers:

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Modern B2B Marketing Defined

by: Jon Miller

The focus of this blog is to discuss new ways of thinking about B2B marketing, from best practices in lead acquisition and nurturing to marketing accountability to community-based marketing.

It is clear that traditional marketing approaches are no longer acceptable. Some reasons why:

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B2B Sites + User Hostile Design

by: David Armano

Jakob Nielson draws attention to the fact that most B2B sites are woefully behind when compared to their B2C counterparts in just about every measure.

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Lousy Customer Satisfaction-It’s a Global Phenomenon!

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The Art of Partnering

 by Guy Kawasaki

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