B2B

by: Jon Miller

Another popular session at Dreamforce 2007 was titled 21st Century Lead Cultivation. My favorite part was the presentation from Jason Hekl, Sr. Director of Marketing at InQuira, which focused on best practices in lead scoring.

by: Jon Miller

The most crowded session I attended at Dreamforce 07 was Best Practices in Lead Management. The room was PACKED beyond capacity, and to make matters worse, the AC was broken so it was sweltering.

by: John Caddell

by: John Caddell

by: Joseph Mann

by: John Caddell

by: John Caddell

I had to do some cold calling today, so naturally I worked from Jeff Thull's script. It's simply the best approach I know to keep the dignity of the customer intact while you're interrupting them with an unsolicited pitch.

by: John Caddell

by: Joseph Mann 

by: Joseph Mann 

It's no secret that marketing to a busines-to-business audience is very different than marketing to a business-to-consumer one. A recent Silverpop study¹ on the clickthrough effectiveness of various email marketing creative seems to bear that out: