B2B

Building Power and Respect through Marketing Accountability

by: Jon Miller

CMOs have long fought hard to earn the power and respect they deserve. Today's CMOs face greater challenges than ever to demonstrate that their actions have a real impact on revenue, cash flow, and the bottom line.

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Lots of B2B Marketing Webinars

by: Jon Miller

I've been doing quite a bit of speaking recently along with other B2B marketing experts. Here's a round -up in case you missed some of them.

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A Personal Relationship Makes All the Difference

by: John Caddell

I am working on two consulting possibilities at the moment. #1 is right in my sweet spot, basically leveraging the work I've done the past fifteen years. #2 is more of a stretch, and would ask me to work in a few areas where I have peripheral knowledge or no experience at all.

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Lead Management Will Never Be The Same Again

by: Jon Miller

$300 billion dollars a year. That’s what the 3,000 largest B2B companies in the world spend annually on lead generation, resulting in billions of leads. Yet despite this massive expense, I have yet to find a sales executive who is happy with the number and quality of marketing generated leads.

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B2B Marketing: Play Fair, Maximize Profit

by: Roger Dooley

Businesses are often portrayed as rapacious partners, seeking to squeeze every penny out of their deals. Indeed, some are… the result is often a relationship between defined by a fat contract that seeks to protect both parties against bad behavior by the other.

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Sales is from Mars, Marketing is from Venus - Podcast

by: Jon Miller

The relationship between Sales and Marketing at B2B companies is too often precarious and subject to change day by day.

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Is Your Client a Certified Orifice?

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Selling 'Innovation' and the RFP game

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B2B Public Relations & Blogs: Policy, Resources, Process & Promotion

by: Josh Hawkins

A recent survey of
business reporters shows that over 80 percent say they use, or would
use, blogs as a primary or secondary source of information for news
stories. This is a pretty serious wakeup call for anyone doing B2B PR.
If you don't already have a social media program in place, it's time to
get started. But while the mechanics of launching a blog are
straightforward, there are a number of questions to ask and strategic

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50 New B2B Marketing Blogs

by: Jon Miller

Here are 50 more blogs about business-to-business marketing, bringing the total on the complete Big List of B2B Marketing Blogs to 138 blogs.

B2B marketing still lags far behind other categories of marketing blogs, so please keep letting me know via comments if you find any B2B blogs that I missed.

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