B2B

B2B Employee Brand Engagement

Building a strong B2B brand starts with corporate culture.  Business leaders must rally their employees around common cultural values because culture determines whether they will embrace and appropriately interpret and reinforce it in their customer interactions.   The opportunity is to use culture-building to optimize a company’s internal workings and engage the workforce in delivering unique, focused, and aligned customer experiences.

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Social Works for B2B, So Get Over Yourself

It’s never going to stop. There are those that still don’t believe that social media is an effective strategy for B2B marketers and probably never will be convinced. And that’s OK. Those of us who do believe in social will keep pushing the boundaries of modern demand generation best practices while others will just continue to cry out in opposition until the last person listening turns out the light.

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Does Facebook Work for B2B Lead Generation? Hell Yes!

Written by Jason Miller.

To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy.

Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities.

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How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report

The annual Buyersphere report from BaseOne, in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. By asking detailed questions about the actual journey the buyers went through, the report gives what it calls “concrete, reliable findings [that can] be used to convince your clients, persuade your bosses, and defend your decisions”.

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SAP: Convincing the CFO That B2B Social Media Can Be a Benefit

Last week I had the chance to bump into Sarah Goodall from SAP; I was very pleased to see her at the usefulsocialmedia conference in London one year after being acquainted with her at a marketing conference in London. Sarah is one of our best social media practitioners in the B2B world and I was lucky enough to sneak out of the B2C session and switch rooms to listen to her. Her presentation was about how to convince your CFO about the benefit of social media. Not an easy task, but Sarah knows how to circumvent the issue; here is how:

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B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner

by: Chris Russell, via the Marketo blog

Want the skinny on using Pinterest to promote your b2b marketing?  Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon.

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How to Make Your B2B Marketing Breakthrough during the Holidays

Guest Post by: Maria Pergolino

For many, the holiday season translates to shopping, socializing and stress. Research shows we spend more time socializing and shopping in December at the expense of exercising.

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Game Theory for Marketing Automation

If you are a B2B marketer, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising a few times. But what does gamification mean and what does game theory have anything to do with marketing?

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Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences

Guest Post by: Maria Pergolino

So, if you know me you know I am pretty thrifty. I like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on unnecessary extras. As part of this I have built up a pretty big list of freebies that I thought I would share.

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Why B2B Companies Should Use Foursquare

Guest Post by: Maria Pergolino

The explosion of social media has effects far beyond how B2Bs market. Companies everywhere struggle with the question of how to manage their B2B social media efforts and along with that, how much access they should allow their employees to social media while on the job.

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