B2B marketing

What's Wrong With Social Media For B2B Marketing

by: Jon Miller

I believe social media has an inherent bias against the realities of B2B marketing. This is the topic of my new article "What’s Wrong With Social Media For B2B Marketing", now available as part of Search Engine Land's Strictly Business column.

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Updates to Big List of B2B Marketing Blogs

by: Jon Miller

Here are 13 more blogs about b-to-b marketing, bringing the total on the complete Big List of B2B Marketing Blogs to 89 blogs.

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B2B Marketing Budgets - Data From SiriusDecisions

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2007 The Year of B2B Video?

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Updates to Big List of B2B Marketing Blogs

by: Jon Miller

Here are 22 new B2B marketing blogs. Thanks to everyone who liked the list and who let me know about new blogs. As always, here is the complete Big List of B2B Marketing Blogs as well as the updated B2B marketing blog OPML file. (Right click and and save-as, then import to your reader).

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The YouTube Approach to Lead Nurturing

by: Jon Miller

Content is critical for lead nurturing. Whether it is a case study, new research on some aspect of your industry, a how-to guide, or a whitepaper, content is what makes your lead nurturing programs work – and lead nurturing is what helps marketing drive more revenue to sales.

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B2B Branding - Why Branding Matters in B2B Marketing

by: Jon Miller

Strewn around my house are pens, coffee cups, calculators, USB memory sticks, and assorted swag from various companies I've met over the years. What is the purpose of all this stuff? Does having a leather portfolio with a vendor's logo on it make me more likely to buy their products?

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How To Use Thought Leadership To Build Brands and Nurture Leads

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Do You Recognize the 4 Warning Signs of Bad Lead-itis?

by: Jon Miller

Countless companies end up with poor sales-marketing alignment because they suffer from Bad Lead-itis. This crippling disease can destroy marketing's credibility, waste demand generation dollars, and damage your company's brand reputation.

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Big List of B2B Marketing Blogs

by: Jon Miller

Here are over 50 blogs that talk about B2B marketing, as well as a few that focus on selling, search engine marketing, and copy writing. I will update (add or remove) the list as I change the B2B marketing blogs that I track.

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