Guest Post by: Maria Pergolino
December is the time for B2B companies to shine. This is because B2C companies have all the sexy, edgy, memorable ads the rest of the year, leaving B2B companies to be more conservative and serious. But in December things change. While B2C ads are filled with holiday sales and discounts, I see a rush of B2B companies getting fun, stretching their creative muscles, and putting out some of the most entertaining and exciting digital ads via holiday e-cards.