B2B marketing

Guest Post by: Maria Pergolino

I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? NO!

The Definitive Guide to Sales Lead Qualification and Sales Development

One of the best pieces of organizational wisdom I’ve ever received is to pay the most attention to “batons” that cross functions. Wherever two or more departments share ownership and responsibility, conditions are ripest for problems.

Guest Post by: Andrew Spoeth

The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. It has never been as easy to share information online and to connect with like-minded individuals as it is today.

Online video is exploding. Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it.

Guest Post by: Maria Pergolino

Today, many marketers look to jump on the B2B social media bandwagon while expecting a simple integration with current B2B marketing efforts. Although many think this, it’s simply not the case, as most run into barriers along the way.

Guest Post by: Katie Byrnes

A poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing. The challenges include:

Guest Post by: Andrew Spoeth

Where is my company really at with social media? And how can I move forward from a simple, experimental approach, to one where social media is impactful and fully integrated into the enterprise?

I’m pleased to share some smart advice from Kathryn Roy, Managing Partner at Precision Thinking, a consulting company that addresses three key areas for B2B sales & marketing teams — primary research, strategy, and sales enablement. She’s worked with some of the most successful B2B companies including IBM, Avid, CA, Constant Contact, and Lotus, and has published in HBS Working Knowledge, MarketingProfs, and Mass High Technology.

Guest Post by: Phil Fernandez

I had the pleasure of hearing the keynote Andre Pino, principal analyst for Forrester Research, delivered at our recent Marketo User Summit, coining himself a “Recovering CMO” and giving insight into the changing dynamic for companies trying to achieve top-line growth. Having been in the trenches for a number of years, Pino acknowledges that, until now, marketers didn’t have the tools to monetize their efforts.

Guest Post by: Katie Byrnes

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success, written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing, it also embodies and reinforces so many Marketo best practices. For a quick summary of the 10 tips, read below.