B2B marketing

Hollywood Your Content Marketing: 3 Lessons to Learn from Movie Sequels

Guest Post by: Maria Pergolino

One of the proven formulas for success in the movie business is the continuation of an existing story via sequels. In fact, in 2011, a record 27 sequel films will be released. Audiences love to reconnect with characters and find out what’s going to happen next.

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Famous Business Leaders Offer Their Advice about Fear

Guest Post by: Maria Pergolino

True business leaders don’t let fear impede their success.

 

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Setting Your Digital Marketing Lineup

Guest Post by: Carol Fox

When you think about it, digital B2B marketing and baseball share some interesting similarities.

 

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Ways B2B Marketers Can Obtain Consent to Adhere to New EU Privacy Laws

Guest Post by: Maria Pergolino
On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive. I watched our customers and partners share their answers, but personally I was left with even more questions. 
 
 
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Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Guest Post by: Phil Fernandez

Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies).

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Is Content Marketing Traditional Advertising’s New Rival? [Infographic]

Guest Post by: Andrew Spoeth

Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is working best? Check out our infographic to get the scoop on what’s hot and what’s not in content marketing.

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Strategies for B2B Marketing in a Recession, Part 2

The single most popular post of all time on this blog is 7 Strategies for B2B Marketing in a Recession: The Definitive Guide, written almost three years ago in June, 2008. In this post, I asked a few basic questions:

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Data Analytics: ‘Connecting the Dots’ to Spur Outsized Revenue Performance

Guest Post by: Phil Fernandez

It has become an article of faith that information is power. It’s also pretty well accepted that having the ability to effectively and rapidly analyze information can turbo-charge a company’s performance and fundamentally improve corporate value.

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A New Class Is in Session: 7 Lessons Professors Are Not Teaching about B2B Marketing

Guest Post by: Crissy Vetere

With the advancement of Marketing Automation and Revenue Performance Management, B2B marketers are now being taken into a new world of marketing that relies on customer driven, interactive, and cutting-edge practices that your professor probably never mentioned to you in Marketing 101.

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5 Amazing Infographics to Guide Your Online B2B Marketing

Guest Post by: Maria Pergolino

The magnitude of the Internet’s size and scope can be overwhelming when determining how to incorporate the countless B2B marketing facts and strategies you can find on the Web.

Take a look at these 5 B2B marketing infographics that help breakdown the reams of information into memorable images and data you can use to boost your online marketing efforts:

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