They say you save the best for last. And this time they were right.Jay Baer ended the first day of MarketingSherpa’sB2B Summit in San Francisco with a memorable keynote. Now, I am trying to write this pretty quick so you will just get the important pieces.
In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites.
As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Beyond the old (can we really say that? Facebook, has only been around for seven years, after all!) stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from. Such as:
Savvy marketers know that they can find inspiration anywhere and that they can learn from anyone. With this idea in mind, here is a look at quotes from five well-known authors and the reasons they can inspire your B2B
Athens was the hub of Greek philosophy when philosophers Socrates, Aristotle and Plato were alive. Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment.
Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness.
American composer Stephen Sondheim once said, “Art, in itself, is an attempt to bring order out of chaos.” That said, the true art of an infographic is in finding a way to tell the real story behind the numbers. There are a number of things that should be taken into consideration when creating an infographic. Here are nine key characteristics to keep in mind: