B2B marketing

B2B Social Media Myths – My Favorite Lessons from Jay Baer at MarketingSherpa’s B2B Summit

Guest Post by: Maria Pergolino

They say you save the best for last. And this time they were right. Jay Baer ended the first day of MarketingSherpa’s B2B Summit in San Francisco with a memorable keynote. Now, I am trying to write this pretty quick so you will just get the important pieces.

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Identifying the Hottest Social Networks and Niche Sites for Your Target Audience

Guest Post by: Maria Pergolino

In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites.

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Should I Open a New Social Channel? 5 Questions To Ask Yourself

Guest Post by: Maria Pergolino

As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Beyond the old (can we really say that? Facebook, has only been around for seven years, after all!) stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from. Such as:

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Words, Words, Words: Inspiration for B2B Marketers from Popular Writers

Guest Post by: Shonal Narayan

Savvy marketers know that they can find inspiration anywhere and that they can learn from anyone. With this idea in mind, here is a look at quotes from five well-known authors and the reasons they can inspire your B2B

marketing mix.

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The Evolution of a Marketer

Guest Post by: Maria Pergolino

B2B Marketing: The Evolution of a Marketer

According to Merriam Webster, by definition, evolution is “a process of continuous change from a lower, simpler, or worse to a higher, more complex, or better state.”

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Infographic Art: The Types and Trends Marketers Need to Know

Infographic Art: The Types & Trends Marketers Must Know

There are many types of infographics on the web, all of which share a common goal: to portray interesting information in a compact and visually intriguing way.

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Philosophy of B2B Marketing: Socrates, Aristotle, Plato and You

Guest Post by: Maria Pergolino

Athens was the hub of Greek philosophy when philosophers Socrates, Aristotle and Plato were alive. Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment.

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4 Considerations to Help Tackle the Changing Nature of Buyer Behavior

Guest Post by: Carol Fox

The changing nature of buyer behavior, particularly in today’s online jungle, is a challenge that B2B marketing and sales teams must address with dynamic strategies and flexible mindsets.

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The Top 7 Things to Avoid at a Trade Show

Guest Post by: Shonal Narayan

Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness.

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The Art of the Infographic: 9 Compelling Characteristics You Need to Know

Guest Post by: Maria Pergolino

American composer Stephen Sondheim once said, “Art, in itself, is an attempt to bring order out of chaos.” That said, the true art of an infographic is in finding a way to tell the real story behind the numbers. There are a number of things that should be taken into consideration when creating an infographic. Here are nine key characteristics to keep in mind:

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