Avis

June 12, 2008

Online Brand Building - a Case Study from Avis Europe

by: Mark Rogers

Recent figures from the IAB indicate that UK online advertising has reached £2bn. This number has already outstripped radio and newspapers and is chasing down television (at £3.9bn). The internet’s proportion of ad spend in the UK is the highest in the world.

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social networks, paid search, dialogue, online advertising, corporate blogging, UK, Mark Rogers, brand building, Avis
June 9, 2008

What Is It about John Lewis and Nationwide?

by: Mark Rogers

Department store John Lewis have announced that whilst their rivals may be suffering, they are growing market share. The Nationwide building society has seen a surge of deposits recently, partly the effect of the Northern Rock collapse.

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customer experiences, Nationwide, Mark Rogers, John Lewis, Avis, customer service
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