automobile

GM and the New Plug-In Infrastructure

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Toyota Is Fretting about Becoming Honda

by: Dick Stroud

In the UK, Honda has the reputation for being an oldies car – guess what car I drive!

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HUMMER: Split-Brain Branding

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Consumer Generated Media as Driver of Green Marketing

by: David Wigder

An interview with Pete Blackshaw, CMO, Nielsen BuzzMetrics   

The creation and distribution of consumer-generated media (CGM) online is rapidly changing the marketing landscape. Consumers are actively participating online, providing opinions, perspective and feedback on the products and brands they like and dislike through a variety of channels including message boards, social networking sites, corporate sites, online communities and blogs.

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Online Gamers Leave American Cars for Imports

by: Scott Goodson

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The majority of gamers own American-made cars (24% Ford, 18% Chevrolet). However, 79% are planning to buy an import for their next car (41% Toyota, 41% Honda, 25% Nissan and others).

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The Next Driving Experience Innovation

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Muslim Car? Buddist Cell Phone? What's Next?

by: Idris Mootee

Innovation is everywhere and I see the coming convergence of religions
and new consumer experience. Malaysian car maker Proton announced that
they will team up with manufacturers in Iran and Turkey to create the
first Muslim car. The car could boast special features like a compass
pointing to Mecca and a dedicated space to keep a copy of the Koran and

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Are complexity and design harming innovation?

by: John Caddell

At some level, it's makes sense that technological advances and the open-source movement have made tinkering with and improving on our favorite products easier. Think of Google Maps mash-ups, Firefox add-ons, videogame hacks, etc.

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Thinking in terms of business ecosystems

by: Dominic Basulto

This thought-provoking cartoon, distributed by the Universal Press Syndicate, is called Unclestiltskin. What happens to America when we deplete all of our natural resources and realize that we've squandered away our long-term future in favor of short-term profits?

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Doing More, Saying Less

by: Joel Makower

You can find them conveniently located throughout your summer magazine reading -- in newsweeklies, literary magazines, business publications, and women’s fashion glossies.

They are corporate environmental image ads -- a page or two of slick illustrations and gushing text singing the green gospel, at least according to the energy and automotive companies that run them.

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