automobile

Why Stop At Gas?

Hyundai continues to innovate ways to differentiate and deliver its brand; its latest effort is an offer to guarantee a year's worth of gas locked-in at $1.49/gallon. 

The idea, while a copy of something similar Chrysler tried last year, comes on the heels of its promise to buy cards back from buyers if they lose their jobs. Oh, and it happens to be building high-quality, rather stylin' cars, too.

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A Car for the Green Boomer?

by: Dick Stroud

It would seem that Tesla reckons that their Roadster sports car should be attractive to the older ‘green’ conscious 50-plus. Let’s hope the potential customers aren’t viewers of the UK’s favourite car programme.

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Why Didn't GM Use 'Harry Potter Marketing'?

I was driving to the local baseball field this week (very slowly–there’s a townwide sidewalk construction project underway and every street is a work zone). Coming the other way was a big Cadillac driven by someone in the Cadillac market sweet spot–a 75-year-old guy. Which got me wondering about Cadillac and GM’s restructuring and the flashy, angular Caddies they’ve been selling for the past 10 years. The guy I saw was driving an older Seville, long and smoother, a real Caddy.

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The Green Future of the 'New GM'

What to make of this week's bankruptcy filing by General Motors? The beginning of the end? The end of the beginning? A death? Rebirth? Something in between?

Given the months-long anticipation of this development, much already has been written and said, and many fingers pointed. GM, as Paul Ingrassia recently opined in the Wall Street Journal, made "decades of dumb decisions."  

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Reinventing Mobility: It's Not Just the Cars, Stupid

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The Bespoke Fiat?

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Examples of Online Communities in the Automotive Industry

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My Pick for Super Bowl Ad Winner

by: Roger Dooley

No brain scans or biometrics were used in selecting my winner in the Super Bowl ad sweepstakes: Hyundai. This is a highly subjective choice, based on my guess as to which company might see the most bottom-line benefit from their Super Bowl ads. My pick isn’t supported by the USA Today Ad Meter ratings, or their online viewing/rating measures.

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Car Companies as Mutual Funds

by: Jonathan Salem Baskin

I had a chance to present to members of the Luxury Marketing Council of Southern California a few weeks ago, and they challenged my thinking -- and got me thinking -- about how to apply a brand is behavior approach to selling autos coming out of Detroit.

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Lockout the Auto Marketers

by: Jonathan Salem Baskin

As the domestic U.S. automakers present their plans for winning a $34 billion aid package to Congress, the lawmakers should be aware of an ugly fact:

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