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Search Is Information Based

There are two primary ways a digital participant finds content across the digital cloverleaf (paid, owned, earned, social properties). One scenario is to initiate a search using a popular search engine such as Google.

The 2011 International Consumer Electronics show in Las Vegas ended yesterday, not with a bang but with a whimper. 

Here's why it’s an anachronism:

More is better, according to the leading marketing theorists when it comes to brands participating in social media. Blogger how-to lists and entire books are dedicated to the proposition, and there are services that will tee-up "content" so you can repurpose it into the mediasphere. The Conventional Wisdom not only says this is effective commercial speech but that it's a replacement for old approaches, like advertising. Spend more of your marketing budget on it this year or risk being oh so 2010.

• WikiLeaks shakes the security assumptions of the US government by releasing classified documents relating to the wars in Iraq and Afghanistan.

• An operation called Project Vigilant hacks WikiLeaks and reveals its source.

by: Mark Rogers