authenticity

Green Branding Imperative

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Pain, Fear, and Vicarious Learning

by: Roger Dooley

Why do people react with fear when they see a snake, even though they have never been bitten by a snake or even had much contact with the reptiles? New research shows that the same areas of the brain that react to a personal experience involving pain or fear also react to watching someone else exhibit fear in response to the stimulus.

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Too much innovation: Everybody must get stroned

by: Dominic Basulto

Every week, the Wall Street Journal publishes a quick-and-dirty "Tricks of the Trade" column with an expert within a certain field.

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Bold Moves, not just Bold Talk

by: Dominic Basulto

Bruce Nussbaum's post over at Business Week about the Backlash Against Innovation has started to resonate throughout the innovation community.

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Bruce Nussbaum: The backlash against innovation and design

by: Dominic Basulto

Over at Business Week, Bruce Nussbaum suggests that the growing backlash against innovation in the media is really a backlash against companies that falsely attempt to portray themselves as innovators.

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Is 'Carbon Neutral' Good Enough?

by: Joel Makower

The bar on climate change keeps rising, at least among a handful of companies seeking to be leaders in this arena. The announcements have been steady of late, with more and more companies claiming some kind of carbon neutrality.

In just the three weeks since New Year's:

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MediaPost Publications - 2006 Agency Of The Year: Nobody

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Prediction 1: Authenticity is the Key

by: David Polinchock

Companies not acting in an authentic and honest way will be subject to the wrath of the newfound consumer voice.

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BEL Predictions Overview

by: David Polinchock

I'm in the process of updating all of our 2007 predictions and thought that I would do one posting with just the headlines. Look for detailed posts sometime over the weekend. And please feel free to post your thoughts as well!

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Some Predictions for 2007, Part I

by: David Polinchock

Since everyone is getting into predictions for 2007, I thought that I would make sure that we threw some down as well! Here’s the beginning of my predictions for 2007:

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