authenticity

The Importance of Authenticity in Business

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Green Marketing Is Pollution

by: Jonathan Salem Baskin

I can't think of a practice that is more damaging to corporate reputation, or insulting to consumers' intelligence, than green marketing.

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The Next Competitive Front for Brands Would Be to Own the 'Best Stories' and Most Relevant 'Search Key Words'

by: Idris Mootee

I attended a meeting today with my team and clients on a project around transmedia storytelling. Very exciting, but won’t way more than that. Storytelling has always been the universal human activity in any culture and society; they capture memories of the past and hopes for the future. In fact, when properly used, it is the most powerful tool to build brands and engagement.

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Advertising vs. Experience

by: David Polinchock

This is part of our slide that we use during our presentations and although it'll just be short post here, it'll hopefully start an interesting conversation.

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You Might Be a Digital Anthropologist...

by: David Armano

Upon recently talking about micro-interactions to the folks at Citi, I had a “micro-epiphany.” It occurred to me that companies really need to be looking at the social revolution for possibly one reason over everything else. Insights into human behavior that can lead to future innovations or even product/service improvements.

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Stairway to Brand Heaven & Hell

by: David Armano

Inspired by a chat with Jared Spool.

brand_heaven_4.jpg

Original Post: http://darmano.typepad.com/logic_emotion/2008/06/brand-stairway.html

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Converting the Converted, and Other Tricks of the Light -- Adrants

by: David Polinchock

Love this story from Brian Collins to describe what a brand is and how it should act. He always has great examples! Read the full article for other great stories that Brian told during the One Show presentation.

On Wednesday at the One Show Festival, design guru Brian Collins illustrated the power of branding with a history lesson about pirates.

Or rather, just their flag.

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Shouldn't Every Employee be a Brand Ambassador?

I was doing an interview for a new book about experiential marketing and I was asked about the importance of brand ambassadors.  My response was that while they were certainly very important when you were doing marketing events, the truth is that there shouldn't be a select group of brand ambassadors. Every employee that you hire should be a brand ambassador. We've written about the importance of retail in the past and updated our thoughts:

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Elevator Design Rooted in Deception

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Experience Design and Authenticity - Is There a Connection?

by: Idris Mootee

Is design being assumed to be an offshoot of visual arts of visual art is an offshoot of design? Or is interactive design an offshoot of theatre arts? There are many common grounds. No questions designers often draw inspirations from visual arts whether it is art book or galleries. There are also examples of artists who look to commercial design and technology for inspirations. Let me think of one example. 

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