audio

Directional Audio

While many forms of advertising employ sound as part of their sensory mix, one intriguing approach provides a way to surprise listeners with what seems to be a personal auditory experience. One fascinating example is the billboard erected a couple of years ago for the A&E series, Paranormal State. As pedestrians approached the billboard, they heard a voice whispering, seemingly in their ear. This is certainly a suitably creepy approach for a show about ghosts.

Continue Reading

Audio Branding: ‘Tis the Season

Marketing campaigns often focus primarily on the sense of vision, whether they are purely visual elements like print ads and billboards, or even when they have associated sound, like television commercials or retail environments. I’ve written about olfactory marketing - appealing to the sense of smell - but what about sound?

Continue Reading

Kathy Sierra at SXSW

Continue Reading
Subscribe to RSS - audio