It's been a while since I posted one of the future scenarios that got cut out of Net, Blogs and Rock'n'Roll the book, so here's the fourth in the series.
Advertising and media planning is still littered with military analogies. We 'launch campaigns', 'battle' for attention. We talk about 'target' audiences, 'hits', 'strike rates', 'impacts'. We base our thinking on 'strategies', we deploy 'tactics'. We desire 'captive' audiences.
This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.