audience

Promoting Events and Festivals in a 2.0 World

by: David Jennings

It's been a while since I posted one of the future scenarios that got cut out of Net, Blogs and Rock'n'Roll the book, so here's the fourth in the series.

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Stop the War

Advertising and media planning is still littered with military analogies. We 'launch campaigns', 'battle' for attention. We talk about 'target' audiences, 'hits', 'strike rates', 'impacts'. We base our thinking on 'strategies', we deploy 'tactics'. We desire 'captive' audiences.

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