audience

Oh, That Fickle Internet

by: Nancy Baym

The New York Times has an article about shifting goals for musicians playing SXSW which, for reasons that aren’t quite clear, uses most of its words addressing the role of the internet. They begin by affirming the importance of blogs, but shift quickly to the “the internet is fickle” meme that was fairly common  a year or two ago. They focus in particular on the band Crocodiles:

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Multi Platform Social Media - diagram-by-diagram

by: Gary Hayes

Over the years I have been creating lots of confusing, busy yet at the same time, meaningful and insightful emergent media diagrams. These attempt to help the uninitiated heritage media folk, get to grips with a multiplatform, shifting-social-media-sands, transmogodified entertainment landscape…breathe.

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Clicks Or Mortar? at the Pixel Palace

by: David Polinchock

I have a degree in theater and, although I haven't performed in a lot of years, I'm still very curious about how all of these emerging & interactive technologies will impact the role and position of performances. I was a children's theater person, so a lot of the work I did was called participatory in theater language, but what it meant was that there were elements of the show where we expected the children to help move the story along. 

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Good, Bad & Ugly of Artistes Moving into Social Media

by: Gary Hayes

“so please don’t forget to support artists like myself who have never had a fair chance in the record industry” guess who…

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Virtual Worlds Rescue TV?! Or V.V.?!

by: Gary Hayes

What may save TV may also truly grow Social Virtual Worlds. As online audiences continue to ignore TV and vanilla/social virtual worlds suffer from a lack of direction, perhaps the marriage of the two will save both from irrelevancy? A report by Gary Hazlitt in various TV branded virtual world spaces.

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Unconventional Marketing

by: David Armano

As an individual, this blog is one of the most effective manifestations of "marketing" I could have produced for myself. I have a respectable audience that comes back as opposed to visiting it once, never to return again. People participate in through comments and the content is distributable. But imagine if I started it the same way many large organizations launch conventional marketing initiatives. What would that have looked like?

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Why the Net Won't Turn Us All into Social Isolationists

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Cross-Media - What Audiences Want

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The Hardest Part Is Getting Noticed

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How Community Builds Audiences and Makes Discovery Stick

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