They're Here

by: Jonathan Salem Baskin

A new strategy of installing TV monitors at Borders to show original programming, ads, and weather, will bring "knowledge and entertainment" to the affluent book browsers who spend an average of an hour in the store. It'll also direct traffic to its web site and pave the way for more "cross-promotional deals with large media companies."

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Now Google Wants Our Brains

by: Roger Dooley

Those of us in the web marketing and search arena both love and fear Google. Google, directly or indirectly, makes us money and can send our sites millions of visitors; on the other hand, Google knows a LOT about us. Their Toolbar, Analytics, Adsense, Gmail, and, of course, Search are all happily gathering petabytes of data about our behavior. Now, Google is employing neuromarketing technology to peer inside our brains:

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The Hardest Part Is Getting Noticed

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How to Avoid Convergence Collision

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A Word on WoM Metrics

 by: Stefan Kolle

        As I pointed out in my previous post, in my opinion we are measuring the wrong things in marketing, and many of us are still living in a delusional world of measurability. Let me take this discussion into the realm of Word of Mouth (WoM).

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Metrics vs Attention, Relevance and Reputation

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New Year's top resolution: Managing your online reputation!

by: Christian Smagg

Well, 2008 has arrived, along with the New Year's resolutions and the
ever-present pundit predictions. Now that we're on the other side of
the New Year, I thought I would share my thoughts on what I feel should
be one of the companies' top priorities - and probably their number 1
resolution for this year: Efficiently managing their online reputation.

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