AT&T

Real Storytelling

Did you catch any of those AT&T ads during the Olympics in which a winning swimmer or runner time was actually in the spot like right after somebody won a race? It wasn’t that immediate (though I remember it so), but it was nevertheless an incredibly brilliant example of how the artifice and invention of marketers could produce stories that were as real as reality.

Continue Reading

A Case for Social Media

Although AT&T stuffed the announcement of its intention to takeover rival T-Mobile with all of the usual claptrap about improving the service its customers got, it was clear -- like most big ticket financial deals -- that it would most likely only pay rich benefits to the senior execs at both companies and their strategic advisors through layoffs and other "economies of scale."

Continue Reading

What AT&T Could Learn from McDonald’s

I usually try to keep my critiques to categories I’ve worked in, primarily because I think it’s irresponsible for me to comment on what works and what doesn’t when I have little basis for my assessment other than being a consumer. So I initially demurred when some folks have asked for my POV on AT&T’s new campaign, Rethink Possible.

Continue Reading

AT&T's Breakout Strategy

With a carrier-agnostic iPhone coming to market later this summer, the conventional wisdom is that AT&T will lose customers (its phone coverage and iPhone service haven't been stellar) and a lot of profits (some say the iPhone has been not only its brightest but biggest single source of earnings).

Continue Reading

Customers Are Talking: Why Do Companies Continue to Do Such Dumb Stuff?

Two blog posts struck a chord with me this week. First, Bob Sutton posted on Wal-Mart’s decision to stock Girl-Scout-cookie knockoffs (the delightfully-named “Thin Mint-y Gate“). Then David Pogue provided an update on “Take Back the Beep,” his campaign to get wireless companies to stop playing lengthy introductory messages to callers trying to leave voice mail.

Continue Reading
Subscribe to RSS - AT&T