Ask Is Still Searching

by: Jonathan Salem Baskin

Ask's latest branding campaign is intended to frighten or offend most of its potential customers. It does the job brilliantly.

The TV spots feature some nerdy guy with his chin resting on a pregnant woman’s shoulder, whether she’s walking down the street or laying in bed. He asks questions that she might predictably ask. The punchline is that will help you find the answers.

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