Asia

Insights into the Asian Pacific Market

Kim Walker is the leading specialist in over-50s marketing in the AsiaPac region.

Even if you don’t have an interest in this geographic region it is well worth reading his latest newsletter. Make sure you listen to his interview on the local radio station

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For Ad Agencies, the Asian Prize Is India

by: Scott Goodson

From this weekend's International Herald Tribune

PARIS: The quest for gold got under way in Beijing on Friday, but some advertising executives think the real marketing medal may be won elsewhere in Asia - in India. That country does not have an Olympic story to sell. But the economy is sprinting ahead.

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Eye Tracking Shows Cultural Differences

by: Roger Dooley

East Asian subjects process a picture differently than their North American counterparts, according to a study published this week in the Journal of Personality and Social Psychology. The study used both eye tracking and conventional survey techniques to show that the Asian subjects paid attention to the background of the image while the North Americans focused on the principal character.

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Marc Laperrouza on Mobile Telephony in China (LIFT'08)

by: Alexander Osterwalder

This post might be a little outside of my usual scope. However, I think
the video shot at the LIFT conference with my friend Marc Laperrouza,
nicely puts the spotlight on Asia, the most important region of
tomorrow's world. Marc gives some particularly interesting insights
into Asia's telecom sector.

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The iPhone Ecosystem

By: David Armano

Now that some of us have woken up after a full day of product lust drunkenness (very understandable)—Bruce Nussbaum makes some excellent points asking if the iPhone is an "ecosystem" or an ultra cool, innovative product.

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