articles

I get contacted by lots of journalists and have developed a sixth sense for spotting the variety that know what they want to hear and if you aint saying it, will keep searching until they find somebody who does. This happened to me a few weeks ago.

by: Scott Goodson

This is a great article from today's NY Times and a fun read if you have a moment. I knew testosterone was powerful, but I never thought that the presence of cortisol could change the world so dramatically. Yikes! Perhaps it can.

by: Karl Long

by: Scott Goodson

If you ask Rob Walker (who writes about consumer culture for the New York Times Magazine), about the influence of brands on you and culture, he will barely blink an eye before responding: "subconscious behavior."

Here is his article from this weekend's NY Times Magazine. Wonderful reading if you're into cultural movements. Here is the link to the NY Times.

by: Scott Goodson

I was emailed yesterday by Vanity Fair for comment about the new Microsoft campaign featuring Jerry Seinfeld and Bill Gates that was pulled earlier this week. I'm particularly pleased that Vanity Fair is embracing our industry - Advertising - because advertising is on the rise, is defining culture, and a more influential industry than the entertainment industry. V cool.

Here is the email I sent back.

by: Roger Dooley

Slate science writer Daniel Engber finds the concept of neuromarketing dubious, and in particular has a problem with FKF Applied Research. FKF has been particularly successful in getting highly visible press coverage of its interpretations of fMRI brain scans.