A really intriguing new experience called PMOG -- for "passively multiplayer online game" -- has nearly 5,000 people playing as they surf the web. It sits on top of their Internet browsers, and lets players leave messages, traps, games, rewards, and links for one another. Points are accrued and spent on more tools or better protection.
Gamers can now foresake slaughtering trolls (or one another) on MMORPG fantasy adventures, and instead participate in game intended to drive consensus opinion on major global issues.
A great 3rd day at Milia and a much broader spectrum of issues discussed around the many Milia halls. It started with the world’s most advanced broadband nation with Dr. Hyun-Oh Yoo giving us a rare insight into the worlds most culturally integrated social network – Cyworld in South Korea.
Give people very simple and highly social tools for producing and creatively sharing content and truly inventive things will happen. In a growing ‘easy to publish’ movement the current user generated, digital personalized content explosion will continue indefinitely - the creative big bang.
Ok the title sounds a little ’space cadet’ and paradoxical but bear with me on this one because the implications go way beyond the focus of this post which is a quick orientation and guide to non-scripted but organised ’social play’ inside a virtual world and a great way to plan a Real World Alternate Reality Game - or run a special form one inside the vr world.
Guinness has added a little twist to its latest advertising campaign and have hidden it online somewhere for someone to find. In good old ARG (alternate reality game) tradition they have started this game off with a couple of clues, in this case a fictional Mayor called Juan Ramon has put a video on youtube and created a pdf letter to share.
This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.
We make customer-centricity happen … profitably!
