apps

The State of Green Business: Sustainability goes app crazy

As data increasingly spews from everything — buildings, vehicles, transit systems, cash registers and potentially every light fixture, switch, plug and machine — there’s a growing opportunity to capture it and make it useful for consumers and professionals. Some of it is making its way into apps.

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The Real Mobile Opportunity

I was on a podcast panel a few weeks ago and we got to debate whether coupons were the killer app for mobile marketing. I said I didn’t think so, though the idea is certainly valid and lucrative The real mobile opportunity, however, makes coupons look like a Foursquare check-in.

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How Mobile Apps Keep Shoppers’ Footprint Local

Today, many are touting the benefits of buying locally produced products because — all else being equal — these products have less of an environmental footprint because they travel shorter distances to market. Yet, there has been less attention paid to how far shoppers travel to make their purchases — and the opportunity to reduce their environmental impact when doing so.

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The Attention Economy Is Now the Location Economy

It's not all unicorns and rainbows in Silicon Valley these days. Already, voices are starting to grumble that it is The End of the Beginning for Silicon Valley, that Startups Are Boring, and that Facebook is the Last Great Company of the Desktop Age. And they’re right -- the wonderful burst of innovation that brought us companies like Facebook, Twitter, Foursquare, Zynga and Groupon is starting to run its course.

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How Mobile Apps Keep Shoppers’ Footprint Local

Today, many are touting the benefits of buying locally produced products because — all else being equal — these products have less of an environmental footprint because they travel shorter distances to market. Yet, there has been less attention paid to how far shoppers travel to make their purchases — and the opportunity to reduce their environmental impact when doing so.

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Jakob Nielsen Dissects the Olympics Web and iPad Designs

I regularly feature Mr Nielsen’s opinions. He really does know what he is talking about and he writes in an engaging and direct manner.

So what does he think about the Olympics? Read it here.

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Should We Build a Mobile App, or a Mobile Website?

by Rick Burgess

As we all know the web is constantly changing, new platforms seem to launch every day, and new development techniques are being touted as the future of live as we know it most weeks.

One piece of advice that has remained consistent over the last few years is that brands need to evaluate how customers use their services when on the move.

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Are Newspapers Civic Institutions or Algorithms?

The current state of the newspaper industry is unsettled at best: more than two hundred newspapers have either folded or stopped publishing their print editions since 2007. Even the most acclaimed newspapers in the country are downsizing their newsrooms or suspending home delivery of physical newspapers. Even after embracing social media, newspapers are still struggling with paywalls and subscriptions.

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Mobile Commerce: How Brands Are Falling Behind

Guest Post by: Katie Glass

A recent report has revealed that the majority of premium brands are failing to keep up-to-date with the opportunities presented by mobile marketing.

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Has Pinterest Pinned Down the Future of the Web?

After being created as a text-only destination nearly twenty years ago, the Web has increasingly become a visual destination, where images, photos and videos have replaced text as the new lingua franca of online influencers. In the evolutionary development from blogs to Facebook to Tumblr and now to Pinterest, there has been a steady shift toward more images and less text, as well as easier, one-click ways to share this visual content with everyone else on the Internet.

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