Apple

Ten Questions With Michael Raynor

By: Guy Kawasaki

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One for the Weekend: Apple ... You're Beautiful

by: Alain Thys

Today I had a lunch meeting in which the topics of conversation included Net Promoter Score, delighting customers and making sure consumers care enough to carry your brand's message into the world.  Yet when you put all the buzzwords aside, I think this video of an Apple fan and her dream says it all.  

Would your customers care enough about your brand to include your brand in something like this?

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Brand Autopsy: Designing Retail Experiences – The Apple Way

by: David Polinchock

Fast Company, in their current review of customer experiences, didn't rank the Apple stores because they didn't think they delivered a good experience. After all, they say, if people are lining up at the Genius Bar, then people must be having a hard time understanding and using their products!

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Social Media News From Apple & Microsoft

by: Karl Long

Wow, some amazing news coming from these big companies here related to social media:

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Apple Owns Their Own Stores--Why?

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Rumor: Future iPods Could Play Games

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Apple Wins Eurovision Song Contest

by: Alain Thys

If you’re not from here, the annual folklore of the Eurovision Song Contest must seem rather incomprehensible.  Still, what cannot be denied is that with a 100 million plus audience it’s a TV event many love to hate

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