Apple

Drinking the Cider

The buzz is palpable about Apple's plans to announce a tablet computer later this month. I think it's instructive as to the function and uses of conversation.

Apple is a company that has utterly shunned the social media campaigns that have displaced more old-fashioned ways to waste consumers' time. It has no Twitter feed, provides no payola to twentysomethings so that they’ll blog about its products, and I bet it would happily ignore a request for comment from the President if asked.

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Apple Is Pushing the Limits of "Interactivity" and Going 3D. Watch Out Nintendo!

Apple is going to push the limits of “interactivity” and planning to go 3D. Using a camera to detect a user's position and overlay it onto an any on-screen object, giving the impression of a "reflection" and creating a more immerse experience. Apple's latest technology would address that through the use of a camera or appropriate "sensing mechanism."

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Everytime You Search on Google, You Are Adding to the Consumption of 1% of the World's Energy

Here is one not commonly known fact, we know massive data center use up tons of energy just for cooling, in any typical data center only 40-45% of energy use is for the actual computing -- the rest is used mostly for cooling down the servers. Data centers' emissions of carbon dioxide have been running at around one third of those of airlines, but are growing 10% a year and now approach levels of entire countries such as Argentina or the Netherlands.

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Apple Envy

'Tis the season to diss Apple in some very creative and entertaining ways. I'm just not sure whether it's a sign of strategic marketing insight, or fishbowl-like confusion of message over meaning.

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Apple, Google and the Strange Death of the Surfable Web

The recent skirmish between Apple and Google -- filled with legal inuendos, regulatory scuffles and high-profile departures -- has, if anything, crystallized for me what I had been thinking for the past six months: what we have been witnessing is nothing less than a battle for the future of the surfable Web. On one hand, we have Google, which favors the widest, broadest Web possible, so that its cash cow Google Search functionality remains the key to the discovery of all content on the unruly, unmanageable Web, filled with ripcurls and big waves.

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Apple's iPhone Strategy Is Now Clear

by: Design Translator

I’m sure many of us “poo-pooed” Apple’s first generation iPhone as sorely lacking in the technology department. However, no one can doubt the buzz the impending launch of the iPhone OS version 3.0 has created. On the flip side, if we can look through the marketing, we can see that there is a very clever strategy at work here.

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The New iPod Shuffle: I'm Sorry, but What's the Point?

by: Design Translator

I had a little shiver of anticipation when I heard from a colleague that Apple had released a new iPod Shuffle. What did the boys from Cupertino think up next?

When Apple’s homepage finished loading up, my immediate response was “What the hell is that?”

Also suitably confused I asked myself “Why”?

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On Customer Empathy: A Tale of Two Customer Experiences. Apple Versus HP. HP Is the Gold Standard.

by: Idris Mootee

Continuing on the subject of empathy, Empathy is key in customer service and it’s not something you can embed in a script or redesign process flow to make it happen. Especially in call centers, medical services, technical support, hospitality — places where expectations are high and people feel vulnerable … those are the place we need applied empathy to convey to the customer that they understand them and truly care to help resolve their issues. Not reading from a script.

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Customers Are Talking - Apple Hangs up on the Wrong Customer

by: John Caddell

It’s getting harder and harder to get telephone support, especially with online products, but there are some times you need to talk to a person–you can’t find what you’re looking for in the forum, for example, or your question doesn’t fit neatly into a category.

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Pharma Researchers Are Finding Innovative Ways to Help Apple Survive without Jobs

by: Idris Mootee

There are a lot of talks about Apple’s future and how Apple can survive without Jobs. Jobs is probably the most hands on CEO in the world (for companies of this size) and I’ve heard many stories from his direct reports how he makes all final decisions even on very small things. I mean small things such as the placement of logo and small design touches.

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