Annette Franz (Gleneicki)

 

Customers are yearning for better experiences. But what are you doing to design a better experience?

 

 

For any type of project or initiative that you undertake, it's important to be able to track progress and measure success. In order to do that, you must first outline what success looks like and what metrics you'll use to measure that. Outlining what success looks like starts with: specifying the problems to solve, establishing the objectives, and defining the desired outcomes.

 

 

There's a big problem brewing out there when it comes to journey mapping:

 

Traditionally, customer experience professionals have no budget.

 

Another year almost gone, and it's time to start sharing trends and predictions for 2015!

 

Last year, I shared Brand Keys' Robert Passikoff's 14 Brand Trends for 2014. This year, Robert again put together his proposed trends for the upcoming year. He again shared his thoughts on the numerology, as well, this time, obviously focusing on 15: In numerology 15 is the combination of the number 1 (representing leadership and forward movement) and the number 5 (numeric for business and finance), thus 15 becomes the fusion of leadership and forward momentum for brands and marketers.