analytics

Tips for Designing a Closed-Loop Feedback Process

Do you close the loop with customers after they provide feedback?
 
Many companies listen to customers, but a big chunk of these companies don't do anything with the feedback or follow up with customers about what they heard. What a shame! What a huge missed opportunity!
 
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A Customer State Vector? Great Idea – for Customer Experiences

Last week I had a very interesting briefing with my friends from the SAS Institute (disclaimer: not a client. I know, too short – but this is supposed to be a short post).

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10 Tweetable Lessons in Marketing Analytics and ROI

Recently, I’ve been traveling the country, meeting with over 70 marketing executives to discuss best practices in marketing analytics and measuring and improving marketing ROI. Helping me lead these discussions is Jim Lenskold, president of the Lenskold Group and someone I’ve long admired as a thought leader in the space.

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The Most Abused Word In Marketing

The most abused word in marketing? It’s not “free”, “new”, or “improved” — it’s ANALYTICS.

MarketingProfs ran an article recently that contained the following sentence (Here’s a link to an article about the article. The original article requires registration, and, c’mon, whose got time for that? Not me, I have better things to waste my time on. Like this blog, for example):

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You Call That Analytics?

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