American Airlines

Spam Serialized

Maybe this is, like, email marketing 101 (and if so, please leave a comment), but the introductory series of four emails American Airlines sends to its new frequent flier members struck me as unusual. Wonder what it does to open rates.

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The Flack & The Guru

by: Jonathan Salem Baskin

American Airlines' announcement last week that it would charge $15 for a checked bag was met by disdain and contempt in the communications industry.

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