Alex Truby

Labour or Conservatives: Who’s Making the Best Use of Facebook?

Guest Post by: Alex Truby

In the UK, the Conservative Party and the Labour Party have been the main political rivals since the start of the 20th Century. Today they are vying to capture the hearts and minds of voters on Facebook. But how well are they doing? Here’s a nonpartisan analysis of what these two parties are doing using this social network, and what we can learn from them.

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Lady Gaga vs Rihanna. Who Rocks the Most at Social Media?

Guest Post by: Alex Truby

They’re arguably the two biggest stars on the planet and both Lady Gaga and Rihanna have famously made incredibly innovative use of social media to get real commercial advantage. But which is using social media with the greatest effect, and which is most successful at actually engaging her fans?

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