Alain Thys

Two Candles for the Futurelab blog

by: Alain Thys

On March 5, 2006 this blog was launched.  We didn't have a strategy behind it, and if asked didn't "really" know why we were doing it. All we knew is that we wanted to create a place where the sharpest and the smartest would bring together their thoughts in an environment uncluttered by advertising. For those who've seen Field of Dreams I could paraphrase ... "if we build it, they will come".

 

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Let Them Eat Cake

by: Alain Thys

With all the attention going to the Obama-Clinton competition, one would almost forget that Russia is having its own style of election fever. Marina Natanova (thx !) just sent me this image which I think wins the award for most unusual political advertising ever.

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Must see video: 'We Think' vs.'The Cult of the Amateur'

by: Alain Thys

Have you ever wondered what would happen if  We Think's Charles Leadbeater would meet Silicon Valley's self-proclaimed anti-christ Andrew Keen who's written The Cult of the Amateur ?

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Marketing Challenge: Can We Profit From Poverty?

by: Alain Thys



Every day thousands of people die from bad marketing.  Neither Google nor I remember where I read these words.  Perhaps I never read them at all. But as I was flying from Zurich to Amsterdam I couldn't get them out of my mind.

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Telemarketing Calls ... the Customer Strikes Back

by: Alain Thys

We probably all know the trouble Vincent Ferrari's had to go through when trying to cancel his AOL account over the phone. But to vindicate him and all other victims of the telephone terror direct marketers often inflict on us, Tom Mabe created a rather cruel, yet hilarious method of dealing with any tele-marketer that dares to invade his privacy.

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Should You Talk to Your Daughter before Unilever Does ?

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A Little Less Conversation ... (slideshow)

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Conference Highlight: Marketing3 in the Netherlands

by: Alain Thys

If you've ever wondered what would happen if CGM pessimist Andrew Keen (Cult of the amateur) would encounter a collaborative creativity evangelist like Charles Leadbeater, you can find out for yourself on November 28 at Marketing3 in the Netherlands.

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IAB Defines Types of Game Advertising

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The Margin Challenge of Being Green

by: Alain Thys

When listening to the case of TNT Post's sustainability efforts at Marktplein 2.0, I could only conclude that no good deed goes unpunished. And as it's a situation which many companies going "green" may be facing soon, it's one to start thinking about today.

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