Alain Thys

by: Alain Thys

Microsoft just published a rather thorough report on the future developments of the internet across Europe. One of the bold predictions they are making is that it won't be long before Internet actually overtakes (traditional) television in terms of media consumption time.

by: Alain Thys

We have a Futurelab first, in that we are removing a post from this blog. Some time ago I wrote a short article in which I challenged the ways in which advertising effectiveness awards could be won, based on a statement which was allegedly made by Mr. Razvan Matasel from Romania.

by: Alain Thys

A couple of weeks ago I was interviewed by Jean-Yves Huart of GlobeCorp, an economical think-tank committed to the idea of the global enterprise. He had picked up on some of my ideas on how marketing would need to evolve and decided to give me a 7 minute “soapbox moment” in the form of an interview.  

by: Alain Thys

I always say that if you gotta' do something, you gotta' do it right. And when it comes to cutting marketing budgets, that rule applies as well. Real CMO's know the question is not to decide how much red ink should be used. They see their challenge in cutting wisely. Reducing marketing spend while keeping sales intact. Ensuring customer loyalty when there's less funds to please the customer. Building the brand when there's no cash to do it.

by: Alain Thys

Do you know the penguin dilemma? Hundreds of penguins standing on the edge of a cliff looking at the water full of fish. So why don’t they jump in?

by: Alain Thys

by: Alain Thys

by: Alain Thys

By: Alain Thys