Alain Thys

Is Your Brand Cheap & Easy?

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Have the Penguins Got It Right?

penguin_AT.jpgby: Alain Thys 

Do you know the penguin dilemma? Hundreds of penguins standing on the edge of a cliff looking at the water full of fish. So why don’t they jump in?

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Introducing John Winsor

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5 CMO Steps to Customer-Centricity

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Survey: Help Us Better Meet Your Business Travel Needs

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Two Free Reports on the Brand Agency Disconnect

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Futurelab 1000 Days: Futurelab Romania 75

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Walking the Talk in Adland ... A Talk with Brian Fetherstonhaugh

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Two Presentations on Shopper Marketing

by: Alain Thys

Last week I was in Bucharest to present at the Shopper Marketing Conference which was organized by our great friends at Evensys. For the perusal of the people who participated in this event, or who ever else is interested, I have uploaded PDF’s of the presentations for downloading here (Slideshare versions following shortly).

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70% of Print Campaigns (on AOTW) Ignore the Multi-Channel Reality

by: Alain Thys

Imagine you’re a consumer and you leaf through your favourite magazine.  Suddenly you see a brand that interests you.  Hey, maybe it’s that product you always wanted but never thought existed.  Living in the 21st century, your instant reaction is to go online and find out more about it.  But have you ever noticed that in spite of all the web two-point-naught hubbub, most of the ads you look at don’t carry a URL?

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