Alain Thys

A Little Less Conversation, a Little More Action

 

If there is one event I would have hoped to attend this year, it is the Marketing 2.0 Conference which is taking place in Paris later this month.  Put together by Nils Andres of the Brand Science Institute, it features a lineup of remarkable individuals to talk about the future evolution of marketing as we know it.  Alas, travels take me elsewhere, so I will have to rely on blogs, Twitter and whatever shows up on Slideshare afterwards.

Continue Reading

It’s Valentine, and I Want a Divorce

Dear Marketer,

Valentine just passed, and together with many others, my wife and I celebrated that sacred bond that only loved ones can share: a warm and lasting relationship. But as we did, I also started thinking about that “other” relationship you tell me I should have.  The relationship with your brand and your company. 

Continue Reading

FUTURELAB 100 – 2009

It’s that time of the year again where everyone makes lists and hitparades. We don’t do too many of them, yet the Futurelab 100, always brings interesting insights into the ways Interbrand’s most powerful brands are relevant online (or not?).

Continue Reading

7 New Profit Opportunities in Mobile Retail

We’re starting to experiment with something new at Futurelab which should make Chris Anderson proud. In the past, we have occasionally published reports on the things that were wrong in an industry or situation. But we got frustrated at ourselves because we felt like we were telling the patient that he was ill, yet didn’t provide the medicine. Especially as – because of all our research work and projects – we are sitting on more of that medicine than we can process.

Continue Reading

Shift Perspectives. A Publication “Endorsed by Futurelab”.

These are exciting times.  Sure, we have a recession, and there is the looming threat of inflation, unemployment and further value destruction.  But all these clouds are also lined with opportunity.  The opportunity to change the way we work.  To set things right.

Continue Reading

Does HP Need a Plan for Broken Promises? Do You?

Well before the social media age, we all learned that trust and reputation are important currencies in this thing called life.  That's why our parents, professors and parish priests have taught us to be honest and honour our promises.  And most of us try and do just that.  It doesn't always work like we want, but largely we get by.  Or if things go wrong, we apologise and try to make amends.

Continue Reading

The People Side of Customer Centricity

Continue Reading

T-Mobile 'gets it' (video)

by: Alain Thys

A few weeks ago, T-Mobile in the UK appointed Mr. Srini Gopalan as its new CMO. I do not know the gentleman, nor his beliefs, but if there were one message I would give to him is "please don't tell your people to change direction". Because I believe that they are "getting it".

Continue Reading

Ad Industry Innovator Interview

By: Stefan Kolle

David Wiggs of Hitch has done a very nice interview with Alain Thys in his series on ad industry innovators. Obviously we are quite chuffed to be in this series

Have a read, and make sure to check out the rest of his blog too - good stuff.

Continue Reading

Change Marketing, Yes We Can (presentation)

by: Alain Thys

I don't know about you, but for years now I've had the feeling there's something wrong in the land of marketing.  After all, we all read that the world has changed. That media consumption has changed.  Consumer behaviour has evolved.  That brands aren't trusted.  That mass media are dead. 

Continue Reading
Subscribe to RSS - Alain Thys