Alain Thys

A Case Study in Word-of-Mouth

Continue Reading

Do You Tube?

by: Alain Thys

Here's a nice one to wrap your advertising brain around.  The clip that launches when you click the image on the left, has had  8.9 million views on YouTube, which makes it the most watched video ever on the popular self-broadcasting service. 

Continue Reading

Brand Innovation: What’s Next?

by: Alain Thys

A colleague of mine just got asked to do a presentation on “brand innovation”, which is always a good opportunity to review what in our opinion could be done different in this area.  Here’s the gist of it …

Continue Reading

ABC 'Almost' Getting it Right?

by Alain Thys

According to this article and video on CNN, the Disney subsidiary ABC Television in the US is planning to start offering hit shows like Alias, Lost and Desperate Housewives for free on the internet the day they have aired on TV. The plan is to finance this operation through non-skippable advertisements which are sold to the likes of P&G, Ford, AT&T etcetera.

Continue Reading

In Sleep Advertising ... In Your Dreams?

Written by: Alain Thys             Discovered by: Ilya Vedrashko            

Continue Reading

Stop Communicating All Those Benefits ...

by: Alain Thys

In communication they always a claim that less is more.  And this little gem on what would happen if the iPod got the Microsoft treatment definitely proves the point.  Yet how far do you cut back?  When you have 100 features to communicate, where do you focus?

Continue Reading

From TV Broadcaster to Multi-Channel-Caster

by: Alain Thys

There’s a perfect storm brewing in television land. Changing media consumption patterns mean people watch less TV.  Advertisers shift money away from the screen to other media. And to make things really interesting, both Googlewood and the cable companies are gearing up to disintermediate the broadcasters.   Time to pack up ?  I don't think so.

Continue Reading

Why Online Media Just Aren't Taking Off

Continue Reading

How European Commercial Broadcasters can Still Beat GoogleWood

by: Alain Thys

One of the biggest reasons why broadcasters don't throw all of the programming they buy online, is the complaint that producers don't allow the use of their content unless the broadcaster can guarantee that the programme is only watched in it's designated territory.  This cannot be done on the internet.  Or can it ?

Continue Reading

Commercial Broadcasters and the Internet: A Series of Posts

by: Alain Thys

This is the first of a few blogposts in which I intend to focus on broadcasting and the internet.  They will be short posts as I don't want to rehash the usual stories, yet try and raise a few questions that haven't yet been covered elsewhere.  In the end, I'll probably bundle it in a report (if you want a copy, drop me a note).

If you want to have a look at real media innovation, these days public broadcasters are the place to be. 

Continue Reading
Subscribe to RSS - Alain Thys