Alain Thys

BenettonPlay: You don’t always have to shoot’m up.

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Seven Thoughts on "Real"€ Flagships

While I have never had much patience for those who proposed opening a flagship store because no retailer wanted to stock all the product,  I do believe that in our age of media-fragmentation a flagship is becoming a must consider for every major brand.

So, here are seven thoughts I’ve started picking up when running retail and marketing for Reebok and have refined over the years.

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Marketing Russian Style :-)

by: Alain Thys

If you think marketing innovation is something we've got down here in the West, think again.  When confronted with a overstock of bottled water in the stores, a local business man of the city of Makhachkala, the capital of Dagestan in the Caucasus came up with a brilliant sell-through campaign which sold out his total inventory in 72 hours flat.

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Apple Wins Eurovision Song Contest

by: Alain Thys

If you’re not from here, the annual folklore of the Eurovision Song Contest must seem rather incomprehensible.  Still, what cannot be denied is that with a 100 million plus audience it’s a TV event many love to hate

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Russia 3rd Largest Internet Country in Europe?

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5 questions for Al Cabino

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The Top Ten Truths of Real Marketers

About a week ago Guy Kawasaki wrote an article on the Top Ten Lies of Marketers. While I admit I recognised quite a few, I wanted to provide some balance by indicating truths a “real” marketer does live by. Compare it to a marketer's Code of the Samurai.  

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When will Nike move on Cabino?

by: Alain Thys

We know from our log-files that - together with half of Madison Avenue - the agency handling the Nike account regularly reads this blog. Well guys, wake up !!

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Who Ever Said Bankers Weren't Creative?

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Philips: Setting the Record Straight

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