Alain Thys

Uncomfortable Truths (Part Two)

By: Alain Thys

Writing the second part of this post was hard. Not because I didn't know what I wanted to say, but because the need to summarize it into a readable blogpost meant leaving out important nuances...

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The Hoff on Number 1?

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Creative Commons Around the World

By: Alain Thys

I came across this little gem by Jun Sato of Toshiba over at MIT's Simplicity Blog.  It gives a comparative overview of the adoption of creative commons licenses in the world.

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Uncomfortable Truths (Part One)

By: Alain Thys

These days, it's very fashionable to talk about things like Net Promoter Scores, Touchpoint Marketing and Employees that Live the Brand....

After all, we're -- once again -- finding out that it's the employees of the organization that ultimately define the customer's satisfaction with our products and services.

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The Ten Truths of Branded Storytelling

In our million channel world, it is the brands whose customers tell the best stories, that win.  Yet how often do we give them "real stories" to tell?  How many of the things we communicate make their conversations more interesting?  As I just got invited to the Ogilvy Brussels’ Summer Camp on Storytelling (aka. the best BBQ in town),  I thought this would be a good excuse to give it a shot.

So, … Once upon a time there where Ten Truths of Branded Storytelling …

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Free Report: Bloggers as the New Storytellers

by: Alain Thys

If you want an update on who is blogging in the United States and on what, this free report from Pew is an interesting read.  Apparently 39% of net users (about 57 million American adults) read blogs while about 8% of net users (about 12 million American adults) keep one.  The most blogged about topic is "my life and experiences".

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Is There a Formula for Word-of-Mouth?

According to the Marketing Science Institute, there may be. They just published a working paper on how companies can encourage the diffusion and adoption of new products by creating positive buzz and avoiding negative one.

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Video: Ingredients for Web 2.0 Success

by: Alain Thys

Ever wondered about the keys to success in the world of Web 2.0 ?  Stefan Weiss of Futurelab in Munich found the video below with a conference presentation by Pierre François of underscore_consulting.  It's definitely worth viewing as in a word it's ... well, you'll find out 

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The 10 Truths of 'Real' Guerrilla Marketers

by: Alain Thys

If you look up the definition “Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low budget”.  While this is accurate, I’m not buying.
   

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Listen to the The Art of Evangelism

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