Ilya, Stefan and myself will be at the Marketing 3 conference in the Netherlands for the coming few days so if you happen to be there too, drop us a line. If diaries match, perhaps beers are an option :-)
If you haven't yet seen it, this video is a great edit of what people tend to get up to on YouTube. There are probably a dozen ways to analyse this, yet from my perspective it's also just good viewing (all 9 minutes).
There's lot's of talk about innovations these days, yet when you look at the stats, 90% of innovation projects never make it. That's why I thought having a go at coming up with "eight truths for real innovators". There's probably more and you may not agree with all, yet as usual, I'm happy to learn.
What would you do if someone (say a known blogger) picks up your advertising campaign because he thinks you've done a good job, puts it on YouTube and spreads your message to his audience ? Would you send him a box of chocolates or a letter from your lawyers ?
Why do traditional marketers & media always think that it's the "young" who make up the digital space and the "old" ones who watch TV?That's why I decided to check for a moment whether the surf, game and PVR behaviour of my parents and in-laws are anomalies or whether they are part of a broader movement.In this process I found a few interesting bits of information. They don't constitute "scientific" proof, yet should make you think.
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