Alain Thys

by: Alain Thys

Ilya, Stefan and myself will be at the Marketing 3 conference in the Netherlands for the coming few days so if you happen to be there too, drop us a line. If diaries match, perhaps beers are an option :-) 

by: Alain Thys

by: Alain Thys

If you haven't yet seen it, this video is a great edit of what people tend to get up to on YouTube. There are probably a dozen ways to analyse this, yet from my perspective it's also just good viewing (all 9 minutes).

Tip of the hat to Pete Blackshaw at CGM for finding this one !

 By: Alain Thys

by: Alain Thys

By: Alain Thys

by: Alain Thys

There's lot's of talk about innovations these days, yet when you look at the stats, 90% of innovation projects never make it.  That's why I thought having a go at  coming up with "eight truths for real innovators".  There's probably more and you may not agree with all, yet as usual, I'm happy to learn.

Truth #1: Stop equating innovation to R&D.

by: Alain Thys

by: Alain Thys

What would you do if someone (say a known blogger) picks up your advertising campaign because he thinks you've done a good job, puts it on YouTube and spreads your message to his audience ? Would you send him a box of chocolates or a letter from your lawyers ?

by: Alain Thys

Why do traditional marketers & media always think that it's the "young" who make up the digital space and the "old" ones who watch TV?  That's why I decided to check for a moment whether the surf, game and PVR behaviour of my parents and in-laws are anomalies or whether they are part of a broader movement.  In this process I found a few interesting bits of information.  They don't constitute "scientific" proof, yet should make you think.

YouTube